Scaling Customer Advocacy at ContractPodAI: From 10 to 100 Case Studies in 30 Days Scaling Customer Advocacy at a Leading Legal Tech Platform: From 10 to 100 Case Studies in 30 Days

ContractPodAI, a fast-growing legal AI platform with 350+ enterprise customers, faced a critical bottleneck in their go-to-market strategy. A leading legal tech platform with 350+ enterprise customers faced a critical bottleneck in their go-to-market strategy.

Despite having an impressive roster of Fortune 500 clients and hundreds of successful implementations, their marketing and sales teams were struggling to capture and leverage customer proof effectively:

• Scattered customer stories: Success stories lived in Slack threads, email chains, and individual rep's notes—making them nearly impossible to find when needed
• Slow case study production: Creating a single case study took 6-8 weeks and required extensive back-and-forth with customers, legal, and marketing
• Limited review presence: With only 150 G2 reviews, they were losing deals to competitors with more visible social proof
• Sales enablement gap: Account Executives spent 5+ hours per week hunting for the "right" customer story to share with prospects

The result? Longer sales cycles, missed revenue opportunities, and a customer success team that couldn't scale their advocacy program despite having hundreds of delighted customers.

ContractPodAI's leadership team The legal tech platform's leadership team evaluated multiple customer advocacy and marketing automation solutions before selecting AdamX. The decision came down to three critical differentiators:

1. Automated Content Generation from Existing Call Data

Unlike traditional case study services that require lengthy customer interviews and approval cycles, AdamX automatically extracted compelling stories, quotes, and outcomes directly from their existing Gong call recordings. This meant they could generate proof points without adding burden to customers or internal teams.

2. AI-Powered Customization for Every Deal

AdamX's ability to instantly customize case studies for specific prospects, industries, or use cases was a game-changer. Sales teams could take a single customer success story and adapt it in seconds—emphasizing security for a bank, ROI for a CFO, or technical implementation for a CTO. This level of dynamic personalization wasn't possible with static PDFs.

3. Champions Platform Integration

AdamX didn't just generate content—it identified and activated champions at scale. By analyzing call sentiment and engagement patterns, AdamX automatically surfaced their best advocates and made it effortless for them to contribute reviews, testimonials, and references. The platform turned advocacy into a systematic, scalable program rather than a manual effort.

The final deciding factor? AdamX promised implementation in weeks, not months, with immediate ROI. Traditional solutions required 3-6 months of setup and training. AdamX was live in 3 weeks with tangible results from day one.

ContractPodAI implemented AdamX's Customer Proof Engine The legal tech platform implemented AdamX's Customer Proof Engine to systematically capture, organize, and scale their customer advocacy program. The implementation was completed in just 3 weeks.

Week 1: Data Integration & Discovery

• Connected AdamX to their Gong call library (2,800+ customer calls)
• Integrated with existing CRM (Salesforce) and CS platform (Gainsight)
• AdamX automatically identified 142 potential champions based on call sentiment and engagement

Week 2: Content Generation & Automation

• AdamX analyzed customer calls and automatically generated 87 draft case studies
• Each case study included quantified outcomes, specific use cases, and compelling customer quotes—all pulled directly from call transcripts
• Marketing team reviewed and approved 53 case studies in the first week

Week 3: Advocacy Activation

• Launched automated G2 review request campaigns targeting high-NPS champions
• Deployed AdamX's Champions portal for easy customer testimonial submission
• Integrated proof points directly into sales enablement tools (Seismic)

The key differentiator was AdamX's ability to automatically extract proof from existing customer conversations—no lengthy interviews, no email tennis, no 8-week production cycles. Just instant, data-backed customer stories ready to deploy.

One of ContractPodAI'sthe platform's biggest concerns was disrupting existing workflows or creating a lengthy implementation process. AdamX's implementation was designed to be fast, non-intrusive, and immediately valuable.

Pre-Launch (1 week before kickoff)

• AdamX team conducted a 90-minute discovery call to understand their tech stack, advocacy goals, and key use cases
• Provided pre-built integrations for Gong, Salesforce, and Gainsight—no custom dev work required
• Security and compliance review completed in 3 days (SOC 2, GDPR compliant)

Week 1: Integration & Setup

• Day 1-2: Connected call recording platform (Gong) with one-click OAuth integration
• Day 3: AdamX began analyzing 2,800+ historical customer calls in the background—no manual data entry
• Day 4-5: Connected CRM and CS tools to enrich customer data and identify champions

Week 2: Training & Content Generation

• Training sessions: 2-hour training for marketing team, 1-hour for sales, 30-min for CS
• Champion identification: AdamX automatically identified 142 potential champions based on call sentiment, NPS scores, and engagement patterns
• First drafts: By day 10, marketing had 87 AI-generated draft case studies ready for review
• Review process: Marketing reviewed and approved 53 case studies in just 3 days—compared to 6-8 weeks per case study previously

Week 3: Launch & Activation

• Deployed Champions portal for easy customer testimonial submission
• Launched automated G2 review request campaigns
• Integrated proof point search directly into Seismic (sales enablement)
• Sales team began using AdamX in live deals—first win attributed to AdamX proof came in Week 4

Zero downtime, zero workflow disruption. AdamX worked in the background, analyzing existing data and generating value immediately. The team didn't need to change how they worked—AdamX simply made their existing customer conversations infinitely more valuable.

Within the first 30 days of implementing AdamX, ContractPodAIthe legal tech platform saw transformational results across marketing, sales, and customer success:

Business Impact:

• Marketing: Now publishes 3-4 case studies per week vs. 1 per month previously
• Sales: AEs find the right proof point in under 30 seconds (down from 5+ hours/week)
• Customer Success: Champion engagement increased 3.2x with automated recognition and requests
• Revenue: Deal win rate increased 18% when relevant customer proof was shared in the first call