Industry Report

Legal Tech Sales Benchmark Report 2025

Comprehensive analysis of sales cycles, buyer personas, and customer proof strategies across legal software vendors.

34 legal tech companies
420+ customer stories analyzed
Legal Tech GovTech Compliance
Key Insight
Legal tech deals close 45% faster when sales teams have organized, searchable proof points
Benchmark Study

Financial Services Software: Trust & Proof Benchmark

How fintech and banking software companies leverage customer advocacy to overcome security and compliance objections.

52 financial software companies
680+ customer stories analyzed
FinTech Banking Software Payments
Key Insight
Banks require 3.2x more proof points than other buyers - security case studies are critical
Industry Report

Healthcare Tech: Compliance-First Selling Strategies

Analysis of how healthcare technology vendors navigate HIPAA, security, and clinical validation in customer proof.

28 healthcare tech companies
310+ customer stories analyzed
Healthcare Tech EHR/EMR Digital Health
Key Insight
Clinical outcomes data + HIPAA compliance proof = 2.3x higher win rates in healthcare sales
Trend Analysis

HR Tech: The Employee Experience Proof Gap

How HR software companies are shifting from IT buyer proof to end-user experience stories and adoption metrics.

41 HR tech companies
530+ customer stories analyzed
HR Tech Talent Management Benefits
Key Insight
Employee satisfaction stories now influence 78% of HR tech purchase decisions
Benchmark Study

B2B SaaS Customer Proof ROI Report 2025

Cross-industry analysis of how organized customer proof impacts sales velocity, win rates, and deal size across B2B SaaS.

150+ B2B SaaS companies
1,800+ customer stories analyzed
B2B SaaS Enterprise Software Cross-Industry
Key Insight
Companies with organized proof engines see 62% faster deal cycles and 34% higher win rates
Industry Report

Marketing Tech Stack: Proof & Attribution Trends

How marketing technology vendors demonstrate ROI through customer stories, attribution data, and performance benchmarks.

38 martech companies
490+ customer stories analyzed
MarTech Marketing Automation Analytics
Key Insight
Quantified ROI stories with attribution data convert 3.1x better than generic testimonials